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Key Responsibilities: 

• Provide concepts for instore execution of central marketing campaigns
• Deliver approved concepts on time and to budget for central marketing campaigns
• Manage the marketing support for trade customers- localise central marketing campaigns for key accounts
• Support central marketing with trade specific presentations to sales team and sales teams to trade customers
• Manage bespoke request process and ensure any brand execution is within brand guidelines
• Manage POS budget for campaigns
• Manage AYR (All year round) POS items, stock holding and budget
• Attend account meetings with sales team as necessary
• Manage media activity with trade press (ETN/EBM/BETA)
• Support sales team with trade events such as Pedigree, PATS as required
• Measure success of activation and implement improvements
• Reduce POS costs/make efficient for more commercially viable execution
• Chair promotional planning meeting
• Manage and execute brand promotions throughout business
• Manage merchandising standards in store
• Influence trade plan and promotions
• Create product literature/ email campaigns
• Category support including reviewing promotional & POS success
• Any other marketing task as required by line management

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Role Essentials: 

• An interest in the equine and canine industry.
• Strong communications skills and ability to interface confidently internally and externally at all levels.
• Presentation and negotiation skills.
• Category/brand knowledge across all segments.
• Ability to organise and prioritise workload.
• Deliver great customer service
• Take full accountability for all decisions and how they impact the company.
• Numerate
• Commercial acumen
• Project management
• Budget management
• Cross functional working
• Fully competent in the use of Microsoft office (excel, word, PowerPoint)

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Qualifications & Experience: 

• Educated to degree level / graduate calibre
• Experience within retail marketing and ability to manage budget and agencies is essential 
• Experience of POS / merchandising is advantageous 
• Category experience 

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Measure of Success: 

• Increased space in store
• Increased sales in merchandised stores
• Efficient POS execution
• Increased social engagement from trade customers
• Joined up process for promotional execution
• Brand Activation in key accounts across all regions

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Test content 

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If this sounds like something that you're interested in, please follow the steps below to submit an application. Closing date is: 4 July 2019