Test Job Role

To translate the brand plan for all brands from consumer to trade and bring central marketing campaigns to life in store. Support the sales team at a local level to activate brand as part of JBPs or localised central marketing campaigns.

Department: Marketing

Location: Islip, Kettering

Job type: Full time (37.5 hours)

Key Responsibilities: 

  • Provide concepts for instore execution of central marketing campaigns
  • Deliver approved concepts on time and to budget for central marketing campaigns
  • Manage the marketing support for trade customers- localise central marketing campaigns for key accounts
  • Support central marketing with trade specific presentations to sales team and sales teams to trade customers
  • Manage bespoke request process and ensure any brand execution is within brand guidelines
  • Manage POS budget for campaigns
  • Manage AYR (All year round) POS items, stock holding and budget
  • Attend account meetings with sales team as necessary
  • Manage media activity with trade press (ETN/EBM/BETA)
  • Support sales team with trade events such as Pedigree, PATS as required
  • Measure success of activation and implement improvements
  • Reduce POS costs/make efficient for more commercially viable execution
  • Chair promotional planning meeting
  • Manage and execute brand promotions throughout business
  • Manage merchandising standards in store
  • Influence trade plan and promotions
  • Create product literature/ email campaigns
  • Category support including reviewing promotional & POS success
  • Any other marketing task as required by line management

Role Essentials: 

  • An interest in the equine and canine industry.
  • Strong communications skills and ability to interface confidently internally and externally at all levels.
  • Presentation and negotiation skills.
  • Category/brand knowledge across all segments.
  • Ability to organise and prioritise workload.
  • Deliver great customer service
  • Take full accountability for all decisions and how they impact the company.
  • Numerate
  • Commercial acumen
  • Project management
  • Budget management
  • Cross functional working
  • Fully competent in the use of Microsoft office (excel, word, PowerPoint)

Qualifications & Experience: 

  • Educated to degree level / graduate calibre
  • Experience within retail marketing and ability to manage budget and agencies is essential 
  • Experience of POS / merchandising is advantageous 
  • Category experience 

Measure of Success: 

  • Increased space in store
  • Increased sales in merchandised stores
  • Efficient POS execution
  • Increased social engagement from trade customers
  • Joined up process for promotional execution
  • Brand Activation in key accounts across all regions

Test content 

If this sounds like something that you're interested in, please follow the steps below to submit an application. Closing date is: 4 July 2019

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